In the footsteps of its sister brand, Dodge, Chrysler and Jeep, Chrysler LLC Ram truck division is a relaunch of their marketing strategy with a new slogan for his official debut at the weekend during a televised event was the Kentucky Derby is the official sponsor kojiTvrtka.
new company motto is "courage. glory. Ram ', and Auburn Hills-based group paid homage to the history of the brand and Ram truck is hard work and dedication put into the design, construction and manufacture of each truck Ram."
Referring to Ram truck was taken to its new slogan on the Kentucky Derby, president and CEO of the launch, said Fred Diaz, "This year is the participation milestone for the brand truck frame, as we continue our ongoing collaboration and creation of a brand new Ram truck slogan 'intestines. Glory. Ram.
By sponsoring the event, a representative of the brand, Ram Truck will present the trophy to the winning owner and jockey for the American lawn, "lose the race in the Kentucky Oaks, while the company also participates in the Super Hi -5 deployment offers a new 2011 Ram 1500 Laramie Truck Longhorn win.
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